Interswitch, a leading digital payment and commerce provider focused on Nigeria and other markets in Africa, has announced its corporate rebrand as part of ambitions to grow its service across the continent.
The new identity celebrates Interswitch’s continuous drive to innovate e-payment solutions highly tailored to the African market, with the aim of delivering ‘intuitive exchange’, where transactions take place speedily. Mitchell Elegbe, Founder and Group Managing Director of Interswitch, said that Interswitch’s new logo and brand was a confident statement of their leading position in the market.
Speaking in Lagos, Elegbe said that their vision is to continue to push the boundaries of digital payments in Africa. “We acknowledge that the penetration of electronic payments in Africa is relatively low. We see this as an opportunity to create platforms that will drive commerce and improve the quality of life on the continent.”
The service was launched in 2002, and has grown rapidly and consistently, resulting in a current transaction volume of 350 million transactions per month, and more than N6,4 trillion a year across its platforms such as Nigeria’s leading payment card brand, ‘Verve’ and Nigeria’s largest online payment portal ‘Quickteller’.
Interswitch is now Nigeria’s e-commerce industry market leader, with revenue growth of 1 226 percent in the last five years.
Interswitch is said to be the fastest growing tech company in Africa.