In a one-day forum held in Nairobi and attended by 20 chief executives, India said that it would use its world renowned liquor and cuisine brands to increase its exports to Kenya through formation of trade partnerships.
The delegation was in Kenya as part of a three-nation Africa tour. The team will also visit Tanzania and DRC Congo which have large population of Indian communities.
India’s plan is part of a two-decade strategy to support agro-processing industries to venture into the export market.
The move, which falls under India’s Agricultural and Processed Food Products Export Development Authority (APEDA), has helped India to commercialise its agricultural activities, making it the largest milk producer in the world and the third largest food producer after America and China.
Apeda’s General Manager Shamsher Singh Nayyar said they would partner with Kenya agro-processors to develop new products that could open up new market frontiers.
Singh said Indian cuisine and drinks would be supplied to Kenyan retail chains through direct trader-to-trader partnerships in which India-based agro-processors directly engage Kenyan entrepreneurs. “We envision a situation whereby Kenyan agro-processors will benefit from technology transfer and new skills in preparing various dishes that could spur increased sales at the ready-to-eat food stores,” he said.
Interestingly, no Kenya government officials attended the event that apparently was meant to mark India’s aggressive venture into Kenya. India exports goods worth Sh116 billion annually to Kenya’s Sh6 billion exports to the Asian country.
Kenya National Chamber of Commerce and Industry chairman Mr Kiprono Kittony called for implementation of eight trade pacts signed between the chamber and its Indian counterpart saying value-addition partnerships would greatly ease trade imbalance between the two countries.
Kittony said Kenyan traders would also visit India next month to showcase their products especially flowers, horticultural produce, among others that the Indian market has shown interest in.
APEDA, which came into being in 1985 brings together 25 000 exporters and 500 agro-processors from five regional states and accounts for India’s 55.6 percent exports of its multi-trillion global export trade.
African countries are improving their trade relations with Asian counterparts. Last year China had state visits and a big trade summit in South Africa. Diversifying trade will help the continent grow from better trade offers as well as skills learnt during business transactions.
Author: Gesture Chidhanguro