The five companies; Tiny Totos, Pegg Entertainment, Ukall Limited, Zamoyo Limited and Jiinue Holdings emerged winners from over 100 companies who registered for the initiative.
The prizes included, British Airways’ 48 000 On Business Points, the equivalent of a return business class ticket to London, and Sh100 000 worth of Safaricom airtime to promote their businesses in any of the 114 British Airways destinations around the world.
“The Emerging Enterprise Initiative campaign sought to give small and medium businesses opportunities to spread their wings and explore opportunities to prosper,” said British Airways Acting Commercial Manager for Kenya Kevin Leung during the awards giving ceremony last Friday at a Nairobi hotel.
Safaricom’s Enterprise Business Unit Director Rita Okuthe said the partnership with British Airways was an opportunity to nurture the great ideas and innovation showcased by Kenyan SMEs.
“Safaricom aims to support and empower people who want to better themselves and their businesses” added Okuthe.
She pointed out that Kenya is an SME driven economy employing 80 percent of people in the country and accounts for 92 percent of all jobs that are created. The sector contributes 45 percent GDP.
The Emerging Enterprise Initiative was launched by British Airways and Safaricom in November 2015 as an effort to provide international exposure for Small and Medium Enterprise (SME) sector. The campaign aims at giving SME’s a boost by offering them access to international markets or a chance to source their supplies from source markets, at the most affordable and competitive rates.
This is a worthy initiative for African entrepreneurs since the initiative helps to expose them to the public in a form of marketing and networking, nurture them, and brings on competition amongst entrepreneurs. Kenya and Nigeria lead the continent in as far as entrepreneurship’s contribution to their country’s GDP is concerned. With reputable business partners, other African countries should emulate such initiatives.
Author: Gesture Chidhanguro