It seems that now, more than ever before, in the midst of increasing job uncertainty, exploring into the great unknown of self-employment and business start-up is proving a preferred option, and is considered a genuine alternative to a full-time job.
Part of the reason for this, is due to it actually being a pretty good time to be an entrepreneur.
Advances in technology and a change in the mind-set around career stability, particularly in the last decade, has improved the prospects of success as an entrepreneur, and fuelled an entrepreneurial revolution.
This article offers up a few tips to guide you on the start of your enterprise.
1. Offer affordable quality products or services
In a time where prospects have an incredible range of choice, and can look for the best deals available almost instantly, you really need to set yourself apart to get ahead. ‘Sameness’ will get you nowhere. Consider how it might be possible to specialise. Find out what people need, and offer it in a way that others can’t, especially larger companies, who are more likely to be able to beat you on price.
2. Increase brand visibility
Consider all the ways in which you can create brand awareness and brand recognition. Aside from promoting yourself and your business in person, and locally, (offline), it is essential that you develop an online profile. It doesn’t matter if you don’t trade online, the internet is still a valuable tool allowing for you to extend your reach dramatically and rapidly. Draw up a list of every avenue you can use to promote yourself, and then devise a plan to utilise as many as possible of these. Remember to capitalise on free advertising avenues too.
3. Don’t quit your job at the inception stage of your business
It is the best thing to get started. It allows you to start up allocating time and finances you can afford to invest in the new venture, while maintaining a level of stability. It allows you to make mistakes and correct them, learn the ethics, and become confident enough with the direction that things should be. It can generally take around six months to a year, to get a business going, and it’s best to develop this while benefiting from the regular income of a full-time job.
4. Stay motivated
In order to succeed you need to be creative, maintain a level of energy and stay motivated even when you hit obstacles and delays. Reflect on all that does not go to plan, learn, regroup, adapt, and persevere. Remember that a majority of the most successful people in business didn’t become overnight successes, it took time, effort and determination. With this mind-set, you are in good stead for success.
Author: Gesture Chidhanguro