Starting a small online business is actually quite easy, but only if you know what you are doing. Some say that it is even possible to start an online business with no money! But how? Makamba Online investigates…
There are certain steps that a new or experienced entrepreneur needs to consider before they start an online business that is not only cost-effective, but also money generating.
Consider these four steps:
1. Finding a need and filling it
One of the biggest mistakes made by new entrepreneurs, both starting an online or offline business, is coming up with a product idea and then trying to find a market for it. It would almost always need to be the other way round.
If you know there’s something in demand, but not being supplied adequately in the market, you can definitely consider developing a product or service around it. However, if you come up with the product or the service first, and then look for the perfect target market, you may end up disappointed when you don’t find enough demand or if there’s way too much competition.
Visiting online forums, doing keyword research, checking out your potential competitor’s sites and finding out what they have done are sure to give you a lot of ideas. Bottom line: Research, research, research!
2. A free, and killer website
The best thing about an online business – the set-up is minimal – even free to the beginner looking to tentatively enter the market. Search around there are several companies who will host your site/ blog free of charge or for a minimal fee, including the likes of WordPress.com.
Once you have a spot for your site, the next step is having a great sales copy. This is likely to convert well only if the website it is posted to is equally convincing. It needs to be ensured that the website is easy to navigate, and loads quickly. You can also choose to have an opt-in to collect the visitors’ emails if your niche allows.
3. Writing a great sales copy
Content is arguably the most important aspect when it comes to an online business. Regardless of how good your product or service is, it may not sell well and you wouldn’t be able to make money online unless you have a great sales copy on your website that will manage to convince the potential customers.
There are a few important things you need to focus on while writing a great sales copy. They usually include:
- An interesting title that would grab the attention of the visitors.
- Telling them how your product can solve their problem.
- Backing it by some feedback or reviews of the past customers.
- Its benefits and what it has in store for them.
- A call-to-action, or asking them to buy your product.
4. Driving traffic
This is usually the most challenging part when you start an online business. However, if you have targeted the right keywords in your website copy, (this can simply be done by reading up on search engine optimization, and considering an engaging blog section on your site which not only promotes your product or service, but also generates interesting content of interest to your market.
Feel free to contact MK Guru for specific business related advice. Email firstname.lastname@example.org to get in touch
Author: Gesture Chidhanguro