On the back of the Brexit vote, which saw the British people vote on 23 June to leave the European Union, Makamba Online chats to Enver Duminy, CEO, Cape Town Tourism to gauge his thoughts on the impact this will have for the South African tourism sector – particularly that of Cape Town.
We asked him how the currency fluctuations (caused by Brexit, in particular) will affect tourism in South African. To this he said; “The exchange rate still makes SA a highly favourable prospect for international visitors as it means affordable luxury. For international visitors, once in the city, the costs of exploring and experiencing the attractions are reasonable: the reaction that is given from international visitors after their visits is that a stay in the city was far more affordable than they’d perceived prior to visiting.”
Brexit shock won’t last
He goes on to say that the shock of Brexit on travel will be short-lived. “The process to exit will take about two years, which means that in the medium term, tourists and tourism businesses will need to prepare themselves for a series of changes. For South Africans travelling abroad, the questions around VISAs will need to be answered as soon as possible, but for now it would remain unchanged.”
Popularity of Cape Town
According Post Office Holiday Money Report 2016 (released in January 2016): Prices in Cape Town were down 20 percent, making Cape Town one of only two long haul destinations to make the leading 10 destinations. “As a result of the great strides made by sterling against the rand in recent months, the city has powered past Bali to make it lowest-priced of 32 long haul destinations surveyed and third cheapest overall. With sterling now worth 28 percent more than a year ago, equating to £111 extra cash on a £500 currency purchase, Post Office Travel Money has chosen South Africa for its 2016 hotlist. Despite the fluctuation in currency, this remains largely true,” says Duminy.
He however does caution tourism businesses not to raise their prices to gain from international visitors only to price locals out of the market, “especially since locals may opt to travel domestically within SA as a result of unsteady exchange rates.”
On the whole, Duminy says that Cape Town Tourism anticipates that those international visitors who have booked well in advance will be able to enjoy their visit to the Mother City, (and South Africa) and we will continue to showcase the city and indeed the country as a world-class travel destination.
Author: Staff writer