The primary purpose of the business plan is to guide you in successfully setting up and operating your small-and-medium enterprise business.
A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them. It may also contain background information about the organisation or team attempting to reach those goals.
Preparing a written plan will force you to consider all aspects of your business enabling you to confront any problems that the plan will highlight whilst it is still on paper.
By actively thinking through and anticipating problems before they arise, you will stand better when you roll out the business and you will be on your way to becoming a successful business owner.
The basic fact is this: Your business plan is literally your roadmap to your success. Any road will take your business somewhere, but only a well-executed business plan will help you take your business exactly where you want it to go.
No matter how small or how large your business, you have got to aggressively plan the work —and then aggressively work the plan.
Author: Gesture Chidhanguro