Apple Inc. introduced a revamped version of its most popular-sized iPad at the cheapest price yet, and a shiny red iPhone 7, whose sales will help to combat AIDS.
Apple unveiled a new 9.7-inch iPad with a brighter Retina display starting at $329, and a special edition red-aluminum finish iPhone 7 and iPhone 7 Plus, part of the company’s decade-long partnership with (RED), which contributes to the Global Fund to fight HIV and AIDS.
“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT) RED Special Edition all the way to today’s line up of Beats products and accessories for iPhone, iPad and Apple Watch,” Apple Chief Executive Officer Tim Cook said in a statement Tuesday.
Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million, the company said.
Apple is expected to reveal a significant upgrade to the iPhone later this year. Cupertino, California-based Apple last year unveiled a new iPhone which reignited sales growth in the Christmas quarter after a year of declines. Those falling sales came even as Apple introduced a cheaper handset in March in an effort to spur growth in emerging markets. The only sales growth in the 2016 fiscal year came from the services business, which includes Apple Music and the App Store, and the other products category.
The new iPad starts at $329 for 32GB with Wi-Fi and $459 for 32GB Wi-Fi plus cellular. It was available to order from March 24 in the US and more than 20 other countries and regions.
Author: Staff Writer