eCommerce has revolutionised the way we consume products and services.
Your customer is no longer wandering aimlessly through the mall, hoping to find their next favourite product or service. They’re now looking for your business from the comfort of their own home.
And if you’ve been smart enough to get your business hitched up to the eCommerce bandwagon, you’ll know that your website is your shop front… and that it needs to sell, sell, sell.
So, if you want your online business to thrive, there are a number of essentials that your eCommerce website can’t be without.
Does your eCommerce website tick these 5 boxes?
1. Professional look and feel
It’s all about your brand. And the way your website looks and feels (and makes your customer feel) will either support or undermine your brand.
Your eCommerce website needs to look as good as the mall version of your store – and better. Get hold of a reputable website design company who will take your vision and bring it to life in a way that’s on-trend, functional and most importantly, simple.
Simplicity is far more effective than flash, and takes a long time to achieve. Spend time on this part of your website and watch your business reach new heights.
2. Easy navigation
Think about the best shopping experience you’ve ever had. Now consider why it stands out from the rest: because it was rare.
Someone took the time to anticipate your every need:
- Finding parking was a breeze
- Signage was crystal clear and easy to follow
- You could get from A to B without a fuss
- Walkways were clean and uncluttered
- Every product was beautifully and strategically laid out
- Even the shop assistants went the extra mile, with a smile
Your eCommerce website should be no different. Enlist the help of a talented marketing agency that specialises in website usability testing. They will look at your website through an objective lens and help you take it from zero to hero.
3. Beautiful photos
You might have the best sales team in town, but nothing is going to sell your products better than beautiful visuals.
Stylised shots sell a lifestyle. Clinical catalogue shots… not so much. Hire a professional photographer who has an eye for making products and services look “to-die-for” and collaborate on the best way to achieve your vision.
Great images cost a fair penny, but you’re guaranteed a return on your investment when the leads start streaming in.
4. Clear descriptions and pricing
Think back to the times where you really wanted to buy something in your favourite store, only to realise it had no price tag and it was in the wrong place. To make matters worse, there wasn’t a shop assistant in sight to come to your aid.
Imagine how difficult it must be to navigate an eCommerce website with the same issues. Pricing should be clear, and VAT inclusivity and delivery costs should be clearly stated.
Don’t leave your online customers stranded. The clearer and more detailed your product descriptions are, the easier it will be for them to make a buying decision – without requiring additional assistance from you.
5. Website security
Possibly the most important box to be checked: your website should be safe and secure for your customers to use. 71 percent of cyber-attacks are aimed at businesses with fewer than 100 employees, according to a report by the U.S. House Select Committee for Small Businesses. Security is a big deal.
If, for whatever reason, people do not feel comfortable clicking through your company website, they will click away as quickly as they arrived, and all you’ll be left with is an empty shop and the ghosts of a few “could-have-been” sales. You will lose leads and ultimately lose business.
Good website security helps you ensure a safe, secure website experience for the people who keep your business going: your customers.
A good eCommerce experience is all about anticipating your customers’ needs and making it as easy as possible to make a purchase. Tick all these boxes this year, and your business is sure to thrive.
Author: Staff writer