It’s almost impossible to run a successful business without a social media presence to slay the competition in today’s brand conscious marketplace.
Building and having a presence on social media enables you to strategically craft your desired brand perception, and build your reputation and credibility. Makamba Online recommends the following tips for growing your following:
- Tailor make content
Different content resonates better on different platforms, so what works on Facebook may not work on Twitter. Also the consumers that follow your brand on Twitter are likely to differ from your audience on LinkedIn. So, always ensure that you create content that works on the specific platform and speaks directly to that audience, while staying true to your brand personality and key message.
- Share relevant content
You shouldn’t share everything that the company gets up to on social media. Apply the WIIFTC strategy. Always ask yourself: what’s in it for the customer?
Customers are more likely to engage with your brand on social media if they feel the brand cares about them. Avoid brand narcissistic syndrome – where you as a brand focus solely on yourself and not what customers stand to gain.
- Share quality content
It is crucial that you invest in quality content curation, which you can do by researching what kind of content are your audiences more receptive to. Look at the kind of content that is working on your competitor’s social media, both locally and globally. Remember to always stay true to your brand’s purpose and story because consumers connect well to brands that are authentic. Also avoid posting poor quality images as this is an indication of the quality of your brand.
- Be consistent
Have a clear strategy outlining how often you plan to post on each social media platform. Strive to post on the same day at the same time each week, as customers will then know when to expect content from your brand.
- Do not over share
It’s important to strike a balance between being informative and annoying. The fastest way to get people to unfollow you is to over share content. Top brands average on one post per day. On Twitter, it is best to post up to four times a day, twice a day on Instagram, and once a day on LinkedIn and Google+.
- Assess your brand
It’s important to take into account what type of brand you are. Define your brand personality and consider the demographics of your potential consumers when developing your social media advertising strategy.
Begin by assessing who your target market is and then researching which social platforms they frequent. For example, if you are a cool brand targeting a younger market that has access to multiple social media platforms, it may not be necessary to be on LinkedIn.
Author: Gesture Chidhanguro