Manage your costs
During your slow season, reduce expenses as much as possible. If practical, employ workers on a seasonal rather than permanent basis.
Stay up to date with customer needs
Your customers don’t vaporize during the offseason. Develop a mailing list of your high-season customers and create a monthly email newsletter. Keep your name in front of them so they remember you when they’re ready to buy.
Offer offseason discounts
In case of a slow season, it’s essential to have money coming in than to maintain large profit margins. Offer attractive discounts to customers who buy in the offseason.
Diversify your offerings to transform your company into a year-round business. For instance, many winter apparel businesses in cold climates offer beach clothing wear in summer.
Offer discounts to locals
If the case that your business is located in a seasonal tourist area, a good way to increase offseason sales is to offer locals deep discounts. Your seasonal restaurant can offer deeply-discounted wedding receptions or corporate events for locals in slow months.
Author: Gesture Chidhanguro