Although traditionally a US phenomenon, Black Friday has become increasingly popular in other countries over the past six years.
The earliest evidence of the phrase Black Friday applied to the day after Thanksgiving in a shopping context suggests that the term originated in Philadelphia, where it was used to describe the heavy and disruptive pedestrian and vehicle traffic that would occur on the day after Thanksgiving.
The first recorded use of the term “Black Friday” was applied not to holiday shopping but to financial crisis: specifically, the crash of the U.S. gold market on September 24, 1869. The most commonly repeated story behind the post-Thanksgiving shopping-related Black Friday tradition links it to retailers.
Now this is the day when retailers all over the world offer ridiculous discounts for a wide range of consumer goods.
Black Friday can fall on any day or period from November 23 to 29.
Sales can start as early as 5am – and that is why we have seen or heard of consumers sleeping outside the stores to get as many products as possible while stocks last.
Over the years, Black Friday has been growing in popularity in Africa and has now been followed by Cyber Monday, when gamers and tech junkies can shop online for goods.
Some retailers have slowly adopted the practice and have seen good sales in which electronics and consumable products sell well. If you are a business which wants to benefit from Black Friday, you must realise that the prices have to be eye-catching.
The response will be enthusiastic and, because that response may be more than you expect, you better be prepared with extra staff and security arrangements.
Black Friday is favoured as the best time to do festive shopping, but this day does come with its historic faults.
Author: Staff Writer